線上購物行為之前因以產品複雜為干擾變數

碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 104 === The convenience of e-commerce has changed consumers '' shopping behavior. People rely on the Web to search for product information, or bloggers to use, share, and get adequate information before doing a shopping decision. In addition to network...

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Bibliographic Details
Main Authors: Jhen-ying Chen, 陳貞縈
Other Authors: Yen-ting Chiu
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/80581316809851085532