廣告型態在廣告價值影響因素之探討
碩士 === 國立高雄第一科技大學 === 資訊管理系企業電子化碩士班 === 104 === In recent years, the global advertising market has transformed advertising patterns. With the development of information technology, the status of TV commercials, print advertising has been challenged by digital advertising. More and more advertisers d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80260232389028830357 |