The Study of the Relationships among Information Search, Consumption Situation, Conformity Behavior and Post-Purchase Cognitive Dissonance of Beauty Saloon
碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 104 === As people’s requirement on the quality of service rise, the beauty industry must improve its service to deal with the phenomena. Hence, in order to consolidate the customer source, it is necessary to explore in depth the process of customer consumption be...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91532998974084717059 |