The Mental Wanderings: The Impacts of Temporal Distance, Consumers’ Regulatory Focus and Brand Awareness on Counselling Willingness
碩士 === 國立新竹教育大學 === 教育心理與諮商學系碩士班 === 104 === The research attempts to explore the moderating roles of brand awareness and temporal distance in the impact of consumers’ goal orientation on counselling willingness. Specifically, this research is designed to examine the interaction effect of consumers’...
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| Format: | Others |
| Language: | zh-TW |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9dhr94 |