An Exploration on the Influencing Factors of the eWOM Engagement in Social Netweork Sites-Facebook as an Example
碩士 === 國立東華大學 === 企業管理學系 === 104 === This study investigates the impact of the eWOM engagement factors in social network sites. Past research has proposition user’s homophily, information search, tie strength, trust and perceived value were affected word-of-mouth behavior, and prior empirical invest...
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| Format: | Others |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j4654c |