The Study of Mobile Shopping Users’ Intention

碩士 === 國立東華大學 === 企業管理學系 === 104 === The popularity of the development of mobile devices and Internet application has changed people's habits and the ways of receiving messages. It has become the new trend of the marketing channels that stores specifically design the network application platfor...

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Bibliographic Details
Main Authors: Mei-Hui Teng, 鄧美蕙
Other Authors: Wen-Hai Chih
Format: Others
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/37343964209772425135