以顧客喜悅策略區隔高級餐廳市場之研究
碩士 === 國立嘉義大學 === 行銷與觀光管理學系研究所 === 104 === Competition in today’s food & beverage industry has become intense. Customers look for more unexpected values during their experiences. Therefore, customer delight has become a critical concept. In order to survive in competitive market, restaurants nee...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/30952417387841872318 |