寵物萌經濟：從享樂性價值及寵物依附探討消費者對寵物萌商品之購買意願
碩士 === 國立嘉義大學 === 行銷與觀光管理學系研究所 === 104 === This study examines the relationships of pet-symbol cute products to hedonic value, purchase intention and willingness to pay for customers, and the moderating effects of affective attachment to pets of the aforementioned relationships. While previous resea...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/v88dzf |