The Effects of Mobile Advertisement Types, Content Types and Advertising Numbers on Cognitive Absorption
碩士 === 國立彰化師範大學 === 企業管理學系行銷與流通管理碩士班 === 104 === With the popularization of mobile communication devices, it changed consumers’ habits of using mobile communication devices. Moreover, the pervasiveness, convenience, immediateness and traceability of mobile communication devices enable marketer...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70471830582345726645 |