The Relationship between Customer Equity, Corporate Reputation and Loyalty Intentions: The Moderating Role of Customers’ Hedonism

碩士 === 國立彰化師範大學 === 企業管理學系行銷與流通管理碩士班 === 104 ===   In recent year, people enjoy going to tourism factories that are considered to be a transition from conventional industries. Eventually tourism factories become popular issues which industries and customers love to discuss about. Tourism factories...

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Bibliographic Details
Main Authors: Chen,Rou-Jen, 陳柔臻
Other Authors: Hsu, I-Chieh
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/pnph55