Package Design and Purchase Intention of Cosmetics: Mediated by Consumer Cognition and Lifestyle
碩士 === 國立中央大學 === 企業管理學系 === 104 === Package design is one of the factors that influence purchase intention, often explored in terms of text, graphics, color, and packaging. Consumer cognition is the process through awareness, interest, desire, and eventually action among the stimuli around the envi...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03553359729871869079 |