The development of perceived trustability and quality of product comment on social media : a social processing information (SIP) theory approach
碩士 === 國立中央大學 === 企業管理學系 === 104 === Web 2.0 based social media, such as Facebook, Twitter, et cetera, has become a popular platform for consumers to look for required information. Conventionally in the physical environment, consumers have experienced the benefit of word-of-mouth (WOM hereinafter) c...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21174517982357490251 |