Discovering Key Item Buying Sequences to Identify VIP Customers

碩士 === 國立中央大學 === 企業管理學系 === 104 === According to the 80/20 Principle, about 80% of the profits of a company comes from just 20% of customers. If we are able to identify these customers, companies can invest all the efforts to serve those customers and decrease their attrition rate. This important i...

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Bibliographic Details
Main Authors: Yen-Yun Lin, 林彥妘
Other Authors: Ping-Yu Hsu
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/65951308123884358003