The Relationship among Perceived Ease of Use , User Experience and Loyalty of mobile banking.
碩士 === 國立交通大學 === 管理學院經營管理學程 === 104 === With the increasing usage of smart phone and internet, mobile banking service has increasingly become the important channel in banking sector. However, the great customer experience is the crucial factor to a successful digital service of banking. This study...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85942389430024445231 |