Impacts of Perceived Value, Individual Differences and Self-efficacy on Consumers’ Using Intention toward Mobile Payment
碩士 === 國立交通大學 === 經營管理研究所 === 104 === With the huge business opportunity of mobile payment, there are many payment tools launched to the market. Many merchant follow this trend and want to get the market share. Therefore, consumers’ acceptance of technology turns to be an important issue. We adopt t...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00593320641109475944 |