The Study of the Brand Image and Product Attributes on Customer’s Purchasing Intention for Foreign Fast Fashion Clothing – The Case of the College Students in Taipei City.
碩士 === 國立交通大學 === 經營管理研究所 === 104 === In recent years, market and consuming behavior of fast fashion clothing industry have changed the old sales mode in global clothing industry. The fast fashion clothing have caught the attention of consumers and the foreign fast fashion clothing industry entered...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27b575 |