The Study of Self-identity and Herding Behavior in Group Buying

碩士 === 國立交通大學 === 管理科學系所 === 104 === Group buying consumption patterns has been very popular in Taiwan. Group buying on the Internet is prevalent because of scientific and technological progress. In addition to price factors, there are many factors that will affect the willingness to buy. During gro...

Full description

Bibliographic Details
Main Authors: Fan, Hsuan, 范暄
Other Authors: Tseng, Fang-Tai
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/69782607528969884788