The Study of Experiential Marketing, Experiential Value and Consumer loyalty—An Example of Cartoon Character Theme Restaurant
碩士 === 國立交通大學 === 經營管理研究所 === 104 === In recent years, because of consumers’ diet changes, more and more people choose to eat out. Thus, many different kinds of restaurants opened. The theme restaurants need to design the special style of their own to let consumers feel impressive. Nowadays, people...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/264cpw |