A Study of the Impact of Brand Equity on Lifestyle-Segmented Consumer Behavior for Purchasing Tablet PC – A Case of Consumers in Taipei City
碩士 === 國立交通大學 === 經營管理研究所 === 104 === In recent years, mobile technology is booming. Especially, the Tablet PC is expected to go beyond traditional computers, and to be the maim stream of mobile technology market. Tablet PC has wide range of funtions, such as network browsing, communications, games,...
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a7b5fw |