The study on the impact of facebook fan page management on purchase intention for foreign chain budget clothing-the case of the college students in taipei city
碩士 === 國立交通大學 === 經營管理研究所 === 104 === In recent years, fast fashion has spung up in the world. Foreign chain budget cothing are popular around the world . Moreover, due to the rise of social networking sites, there are an increasing numbers of companies using Facebook fan page to cultimate consumer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6x242c |