The Study on the Influence of Word of Mouth and Brand Image on the Consumer Purchase Intention for the Tablet – The Case of Mature Consumers in Taipei City
碩士 === 國立交通大學 === 經營管理研究所 === 104 === Due to advances in information technology and mobile communication, mobile device(e.g. smart phone and tablet) plays a very important role in our daily life. They deeply influence our life habits and behaviors deeply. Smart phones are mature nowdays. Tablets are...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/f85444 |