Factors Affecting User Acceptance on Mobile LBA A comparison among different product types
碩士 === 國立交通大學 === 科技管理研究所 === 104 === The ubiquity of mobile communication creates new opportunities for marketers. However, the factors that induce consumers to accept location-based service as a mobile advertising medium are not yet fully understood. This paper examines the drivers of consumer acc...
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73361422395644710241 |