The Research of Advertising Appeal and Involvement Upon the Influence of Narcissistic Consumer's Advertising Effects

碩士 === 國立體育大學 === 休閒產業經營學系 === 105 === Generally speaking, narcissism is defined as function obstacle and grandiose ego, and it is seem as a psychology disorder.However not all of the narcissism represent unhealthy. In the late 1970, narcissism was considered as a normal character, and the trend of...

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Bibliographic Details
Main Authors: LIN,CAI-YI, 林采逸
Other Authors: WANG,JUN-REN
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/61773445950329785675