A Study of the Impact of Adidas 101 Basketball Park on its Corporate Social Responsibility and Brand Images
碩士 === 國立體育大學 === 休閒產業經營學系 === 104 === Corporate Social Responsibility is a popular business-related issue in these years, sport brands pay more attention on the positive image of enterprises to fulfill corporate social responsibility, and it is more important for consumers to obtain the sports bran...
Main Authors: | LIN,YU-TING, 林鈺婷 |
---|---|
Other Authors: | YEH,KONG-TING |
Format: | Others |
Language: | zh-TW |
Published: |
2016
|
Online Access: | http://ndltd.ncl.edu.tw/handle/06565704062875303717 |
Similar Items
-
A Study of the Relation of Consumer’s Adidas 101 Basketball Park Experience with Adidas' Brand Image and Purchasing Intention
by: Yu-Ling Hsueh, et al.
Published: (2014) -
The Effects of Corporate Social Responsibility on Brand Image and Purchase Intention - Case Study of Adidas
by: PENG, LI-CHEN, et al.
Published: (2017) -
A Study of Influence On Brand Equity and Sport Promotion by Sport Brand---A Case of adidas Child Basketball Class
by: Chia-Hua Mao, et al.
Published: (2006) -
The effectiviness of Sports'' brand endorser''s credibility on consumers'' buying decision - Case: Nike and Adidas'' basketball endorsers for research purpose.
by: Garry Jen-Mo, et al.
Published: (2006) -
Branding and Gender : - How adidas communicate gender values
by: Berntson, Annie, et al.
Published: (2006)