A Study of the Impact of Adidas 101 Basketball Park on its Corporate Social Responsibility and Brand Images

碩士 === 國立體育大學 === 休閒產業經營學系 === 104 === Corporate Social Responsibility is a popular business-related issue in these years, sport brands pay more attention on the positive image of enterprises to fulfill corporate social responsibility, and it is more important for consumers to obtain the sports bran...

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Bibliographic Details
Main Authors: LIN,YU-TING, 林鈺婷
Other Authors: YEH,KONG-TING
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/06565704062875303717