A Study of the Effectiveness of Adidas’ and Nike’s Advertisements on Junior High Students’ Brand Preference
碩士 === 國立體育大學 === 休閒產業經營學系 === 104 === In the modern society of 21st century, the attitude of consumers towards brands is quite essential for running a successful enterprise. As one of the significant methods of communication, advertisements may help to build up an appealing brand image, create addi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71484683648819105236 |