Transforming Value Proposition into Service Experience：The Case of Matthew's Choice
碩士 === 國立成功大學 === 國際企業研究所 === 104 === The aim of this research is to examine the concept of transforming value proposition into service experience based on service-dominant logic. Building on service-dominant logic, one of foundational premises explains that enterprise could only offer value proposi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23mhnj |