The Effects of Investors' Perceived Values on Repurchase Intention toward the Mutual Funds： A Case of the Wealth Management Customers of K Bank in Tainan
碩士 === 國立成功大學 === 企業管理學系碩士在職專班 === 104 === This study aimed to analyze whether mutual fund investors’ perceived values are affected by perceived price, perceived risk, information quality, emotional value, and social value. In addition, we try to understand the impact of investors’ perceived values...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5rysqb |