Investigating Brand Management from the Perspective of Value Co-creation：The Case of Company A
碩士 === 國立成功大學 === 企業管理學系碩士在職專班 === 104 === Existing research proposed a number of approaches to value co-creation, however there is few research combined the theoretical framework with Taiwan’s company. This paper investigates how a Taiwan’s food manufacturing company successfully build up brand equ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8fg6p6 |