Exploring the Adoption of Online Product Reviews via the Yale Model: Brand Commitment and Need-for-cognition as Moderators
碩士 === 國立成功大學 === 企業管理學系 === 104 === With the rapid development of the Internet, it has become a common trend for consumers to search for information about products or services online. Online product reviews are usually considered by consumers as references that provide handy information about a spe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2chr3m |