The Effects of the Characteristics of Consumer Empowerment on Consumer Purchase Intentions
碩士 === 國立成功大學 === 企業管理學系 === 104 === The main objectives of this study is to integrate the characteristics of consumer empowerment, and explore the relationship between these characteristics and consumer purchase intentions. Besides, this study also explore the mediator effect of consumer’s trust an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45494288894744942954 |