The Effect of Electronic Word-of-Mouth on Product Attitude of the Confident Shopper：A Study of Blogs and Consumer review sites
碩士 === 國立成功大學 === 企業管理學系 === 104 === There are 81% consumers in Taiwan will search eWOM before shopping, and they trust in different degrees in different eWOM. The survey results indicate that consumers’ trust in bloggers is far below than friends in social networking sites or discussion forums. In...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pkb6wx |