The Influence of Advertising Award on Stock Performance
碩士 === 國立成功大學 === 企業管理學系 === 104 === Advertising is a good way to help a company to boost its image so that we can observe the increase tendency of advertising budget each year. Furthermore, because of the convenience of internet and the large number of people on surfing the internet, firms begin re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32081092377910806575 |