The effect of sports sponsorship congruence of food enterprise on consumers'' involvement and attitude.
碩士 === 國立中興大學 === 生物產業管理研究所 === 104 === In recent years, among diversified marketing strategies, sponsorship is the key strategy of many enterprises in order to enhance their brand image, product sales and customer loyalty. Among the types of sponsorship, the sports sponsorship is the most popular o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53851621488524173699 |