The effect of word of mouth positive valence, intensity and advertising attitude, intensity of beer industry on brand equity and purchase intention
碩士 === 國立中興大學 === 生物產業管理研究所 === 104 === Because of increasingly fierce competition in beer industry, multi-faceted researches concerning about beer have been explored, however, rarely discussed from the perspective of communication information. Information communications are divided into controllabl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08636036281284280309 |