Qualitative and Quantitative Research on Nation Brand:The Case Analysis of Malaysia and Japan
碩士 === 國立中興大學 === 國際政治研究所 === 104 === The concept of “Nation Brand” was first introduced by Simon Anholt in 1996. Afterward, the Nation Brand Index was launched, and the areas of influence have become broader. Countries around the world are ranked by how favorable the country is perceived, and more...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6ju2kg |