Exploring the Relationship between Customers'' Buying Behavior and Risk Preference

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 104 === Abstract As the financial disputes springs up, the risk classification of the customers’ investment has become increasingly important, and "Know Your Customer (KYC)" is no longer just a slogan. A sequence beginning with risk evaluation, then commu...

Full description

Bibliographic Details
Main Authors: Wan-Jing Liaw, 廖婉菁
Other Authors: 林金賢
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/49155826684787049072