The Research of Consumer’s Cognition on the Certification of Origin for Tea, Perceived Value, and Willingness of Purchasing
碩士 === 國立中興大學 === 農業企業經營管理碩士在職專班 === 104 === After in 2015 burst up the poison tea and ensuring food safety, the origin of tea product is emphasized. A large of mixed with foreign tea (included China or Vietnam) in the market but origin product mark was labeled Taiwan. So how to sure Taiwan consumer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99920906002162778338 |