Exploring the Brand Construct of Yi-Chuan Aromatic Rice of the Wu-Feng District Farmer''s Association
碩士 === 國立中興大學 === 應用經濟學系所 === 104 === There are many kinds of agricultural products in Taiwan, but most of them are highly homogeneous and lack of packaging and marketing planning. Tourism and recreation have made regional agricultural specialty products become popular souvenirs everywhere. Als...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r7s75p |