A Study on the Attraction of Rural Tourism and Experiential Marketing and Experiential Value: A Case of Miaoli Rural Regeneration Community

碩士 === 國立中興大學 === 農業經濟與行銷碩士學位學程 === 104 === Rural Tourism is flourishing industry in Taiwan nowadays. The government issued rural regeneration act. Its goal is to regenerate rural communities and highly support the development of tourism in those areas.This study aims to explore the reasons why...

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Bibliographic Details
Main Authors: Han-Hsing Lo, 羅瀚興
Other Authors: Biing-Wen Huang
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/87514501273325349771