Online Group-Buying Decision Model with Price and Inventory-Dependent Demand

碩士 === 國立中興大學 === 行銷學系所 === 104 === Gomaji has entered the group-buying market since 2010. In Taiwan , Gomaji have more than 50 percent market share. In the second half of 2015, limited discounts and other market restrictions have slow down its growing rate. For this reason, Gomaji has decided to tr...

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Bibliographic Details
Main Authors: Xiang-Ru Huang, 黃湘茹
Other Authors: 武為棣
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/40600702531329427361