Is contextual mobile advertising effective? The correct formula of image complexity, users’ processing styles and ad-self congruency
碩士 === 國立中興大學 === 行銷學系所 === 104 === Mobile devices play an important role in the purchase decision-making process, and placing advertisements (Ads) in mobile App’s can increase levels of brand recall. Thus, mobile devices have become a major channel for digital media, and mobile advertising is w...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49071827953670789290 |