Influences of environmental attitudes and food safety perceptions on consumer willingness to pay for certified fresh food products

碩士 === 國立中興大學 === 行銷學系所 === 104 === The aim of this research is to examine the influences of environmental attitudes, food safety perceptions, health perceptions, trust in certification on willingness to pay for certified fresh food products. The questionnaires were designed using the following cert...

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Bibliographic Details
Main Authors: Yi-Yang Tien, 田毅揚
Other Authors: Jane Lu Hsu
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/88519254629315660972