The Effect of Website Aesthetics Design on Brand Image and Customer Purchasing Intentions
碩士 === 國立中興大學 === 科技管理研究所 === 104 === Aesthetics has largely been ignored in earlier research on website design. Recently, studies have started to show that website aesthetics would be an important role in facilitating consumer purchasing intentions. This study, therefore, aims to investigate the ef...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75934849760070090668 |