| Summary: | 碩士 === 國立中興大學 === 科技管理研究所 === 104 === The smartwatch is not only becoming the most popular layout of wearable technologies, but also a challenging business as an integration of classic timepiece and fashionable IT industries since these industries used to possess very different marketing strategies. However, few studies have discussed about consumers’ reaction toward such innovations.
This study intends to: (1) propose a research model for the smartwatch context; (2) summarize the aspects that studies of smartwatch should consider; (3) identify the differences in characteristics of smartwatch context compared to associated prior studies; (4) provide suggestions of requirements and directions related to smartwatch design and development for practitioners.
The research model is combined with authoritative technology acceptance theories. A quantitative questionnaire survey is conducted mainly online, targeting on Taiwanese residents. Partial least squares (PLS) method is used for data analysis, the findings are then summarized into the implications for both academics and practitioners.
This study contributes to both academics and practitioners by providing an available research model for examining consumers’ perceptions of the smartwatch, the model can be used for other wearable technologies. Moreover, the implications summarized can also help with the design of wearable technologies.
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