Do You See Clearance Items? Analysis of the Conspicuousness of a Retailer''s Clearance Items

碩士 === 國立中興大學 === 企業管理學系所 === 104 === With the change of consumer habit and information becoming more transparent, consumers will value more on the price, but less on the quality. The expiry date and the appearance are both reference to evaluate the quality. Also, the decrease in expiry date and the...

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Bibliographic Details
Main Authors: Jing-Dun Huang, 黃靖惇
Other Authors: Lu Hsiao
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/73444132151333470179