The Study of Customers' Motivation and Benefit Gained Toward Brand Experience—Take NIKE as an Example
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 104 === This study use NIKE’s brand experience activities as contextual research topic. The goal of the research is to explore the motivation and benefit gained toward brand experience by using semi-structured interviews with interviewees who have attended NIKE...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77118498113795360655 |