The Empirical Study of Financial Industry Sustainable Development, Corporate Image, Purchasing Intention, and Perceived Risk
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 104 === The research is a study of Corporate Image, Personal Purchasing Intention, Enterprise Purchasing Intention and Perceived Risk based on the sustainable development theory - Triple Bottom Line through the scenario approach to design the questionnaire. The...
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| Format: | Others |
| Language: | zh-TW |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96426340285186704710 |