When Taiwanese Consumers Meet Chinese Technology Brands: Cross-Strait Technology Acceptance Model
碩士 === 國立政治大學 === 廣播電視學系 === 104 === This thesis attempts to examine the acceptance of Chinese technology brand among Taiwanese consumer under the context of cross-strait culture. This study combines the Technology Acceptance Model (TAM) and Country-Of-Origin Effect to propose a Cross-Strait Technol...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yc3u2q |