The impact of product placement effectiveness on mobile brand stickers design and product placement methods-- example LINE
碩士 === 國立政治大學 === 廣告學系 === 104 === With the popularity of mobile stickers, many companies begin to pay attention to LINE stickers’ marketing influences and consider them as new means of marketing placement. Brand-related stickers design, usually cute and interesting, makes brands attract users to...
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yncbb2 |